Monday, July 21, 2008

it's greenwash but we believe

Is Big Business Buying Out the Environmental Movement?
By Phil Mattera, Corporate Research ProjectPosted on June 5, 2007, Printed on June 5, 2007http://www.alternet.org/story/53113/ … EXERPTED
In the business world these days, it appears that just about everything is for sale. Multi-billion-dollar deals are commonplace, and even venerable institutions such as the Wall Street Journal find themselves put into play. Yet companies are not the only things being acquired. This may turn out to be the year that big business bought a substantial part of the environmental movement.
That's one way of interpreting the remarkable level of cooperation that is emerging between some prominent environmental groups and some of the world's largest corporations. What was once an arena of fierce antagonism has become a veritable love fest as companies profess to be going green and get lavishly honored for doing so. Earlier this year, for instance, the World Resources Institute gave one of its "Courage to Lead" awards to the chief executive of General Electric.
Every day seems to bring another announcement from a large corporation that it is taking steps to protect the planet. IBM, informally known as Big Blue, launched its Project Big Green to help customers slash their data center energy usage. Newmont Mining Co., the world's largest gold digger, endorsed a shareholder resolution calling for a review of its environmental impact.

The operative word should be – “greenwash” - the politically correct word for more “corporate” propaganda bull shit … !

So you really believe that Wal-Mart, Chevron, ExxonMobil, Home Depot, McDonalds, Newmont Mining, General Motors, ConocoPhillips, General Electric, 3M., Union Carbide, Proctor and Gamble and DuPont have truly “changed-their-spots” and they have each had their own “epiphany” about the manner they choose to treat our environment and now honorably endorse being “green” …?

It’s merely “smoke and mirrors” and an elaborate form of corporate controlled mass media misdirection and like the obedient robots “we” – that’s you and me – have become “we” believe.

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